ecuadorian

creative

director

Hi I'm Pablo Villalba, I grew up loving graphic arts and specialized in advertising graphic design. Always eager to evolve, I delved into advertising copywriting. I pursued further studies in creativity and conceptualization.

I have successfully empowered the creatives under my guidance to build confidence in unleashing their imaginative prowess. Through effective leadership, I've fostered an environment where they feel secure in expressing and championing their ideas.

"True creativity shines when faced with a problem, and you actively seek out the solution"

Portfolio

Experience the fusion of art and strategy in my diverse projects

2024 Aspid Awards Jury
2023 Cóndor Bronze "Presiente" - Mall de los Andes - OOH
2023 Cóndor Bronze "Presiente" - Mall de los Andes - Health
2023 Cóndor Shortlist Domino’s Radio Maradona
2023 Napkin Nominees TOP FICE Best Agency of the year
2023 Wina Radio Dominos Pizza
2018 Talk provided "Advertising Secrets"
2018 Exhibitor and jury final project UDLA advertising students
2016 Jury EFFIE AWARDS Ecuador
2016 Jury Young Lions Ecuador
2015 USFQ Advertising Festival Exhibition
2015 Exhibitor and jury final project UDLA advertising students
2015 El Ojo de Iberoamérica 2do Best Country Idea Shortlist
2015 Shortlist in Print Design El Ojo de Iberoamérica
2011 Effie Gold (Akí)
2011 Effie Gold (Akí)
2010 Effie Gold (Clínica Borja)
2009 Effie Gold (Jugos del Valle - Release)
2008 Effie Oro (Coca-Cola Zero - Release)
2008 Cóndor de Oro Shortlist in Print Design
2007 Effie Silver (Coca-Cola Jugador 12)

advertising experience since 2001

('01 - '02)

Freelance

('02 - '04)

JWT Norlop Connect

('04 - '11)

Saltiveri Ogilvy

('11 - '11)

Rapp

('11 - '12)

TBWA

('12 - '13)

Saltiveri Ogilvy

('13 - '14)

Geometry Global

('14 - '15)

Mullen Lowe

('15 - '16)

Santuario

('16 - '17)

Publicis

('17- '23)

Melcocha

('22 - '23)

Santuario

('23 - '24)

Napkin

education

Graduated in Advertising "Universidad Tecnológica Equinoccial"

Underground Escuela de Creatividad (Argentina) Certificate in Conceptualization, writing, art direction

Pixar in the Box Storytelling

Google Digital Marketing

creative achievements and advertising awards

brands

Coca-Cola, Sprite, Fanta, Fioravanti, Nike, Puma, Jansport, Mikasa, Kia, Mazda, Chevrolet, Volkswagen, Renault, KLM, Mastercard, Visa, Banco Pichincha, Mutualista Pichincha, Scala Shopping, Condado Shopping, Mall El Jardín, Mall de los Andes, Multiplaza, Plaza Batán, Diners Club, Discover, Mazda, Supermaxi, Megamaxi, Akí, Domino's Pizza, Cinemark, Multicines, Tipti, Celerity, Norma, Cibuspan, Imptek, Arca Continental, Topsi, Iceman, Medicity, Proauto.